https://erin-anderson.com Erin Anderson | Design | Illustration | Art Direction Tue, 05 Mar 2024 20:23:54 +0000 https://erin-anderson.com en https://erin-anderson.com/Index Tue, 16 Jun 2020 23:35:01 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/Index https://erin-anderson.com/USRx-Social Mon, 29 Jan 2024 15:59:45 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/USRx-Social Body 2023 Campaign Social As Creative Director, I worked closely with our Director of Brand on a social media campaign for our Body 2023 initiative, strategically designed to spotlight our Pro Strength body products. This campaign seamlessly blended audacious and approachable, resulting in thumb-stopping visuals and messaging that resonated with our audience. The campaign was highly successful, driving the highest historical performance ever and prompting the creation of a last-minute promo to take advantage of new followers and viewers. 11.9k new followers in 2 weeks 15.7 million impressions (+200% MOM) 11.64 million social accounts reached (+280% MOM) 335K engagements (+732% MOM) <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe547652948c10e11c26b11e7db266d6cdcd4a8f301a03f2170a5831544d22f7/2023.04_USRx_Mass-FaceBodyBundle-BLANK_Grid.jpg" data-mid="203092132" border="0" src="https://freight.cargo.site/w/1000/i/fe547652948c10e11c26b11e7db266d6cdcd4a8f301a03f2170a5831544d22f7/2023.04_USRx_Mass-FaceBodyBundle-BLANK_Grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50994361c4875ec833a80a1da74d050bbe579e2bdbab57b19802d1124cab89f2/2023.04_USRx_AprilSocial_VulvaSkincareDownThere-Slide-1.jpg" data-mid="203092131" border="0" src="https://freight.cargo.site/w/1000/i/50994361c4875ec833a80a1da74d050bbe579e2bdbab57b19802d1124cab89f2/2023.04_USRx_AprilSocial_VulvaSkincareDownThere-Slide-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7b53641e9cbdf67a95e03eef4edd8e2121318ee4924f694e68dd4c89befd2f2/2023.04_USRx_PS-FaceBodyBundle-BLANK_Grid.jpg" data-mid="203092190" border="0" src="https://freight.cargo.site/w/1000/i/b7b53641e9cbdf67a95e03eef4edd8e2121318ee4924f694e68dd4c89befd2f2/2023.04_USRx_PS-FaceBodyBundle-BLANK_Grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0418ac9e941d6a4cd689161e8258fcceb8622dc6e4f4754d2856fac93e47a692/2023.05_USRx_MaySocial_GlycolicAcidBodyAreas-slide-1.jpg" data-mid="203092136" border="0" src="https://freight.cargo.site/w/1000/i/0418ac9e941d6a4cd689161e8258fcceb8622dc6e4f4754d2856fac93e47a692/2023.05_USRx_MaySocial_GlycolicAcidBodyAreas-slide-1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c80bf018e6f04cb90ed392759ce53cab32e5f0e6918b0f490a697ab5e244ad7a/2023.04_USRx_MaySocial_BodyFlashSale-Grid.gif" data-mid="203092135" border="0" src="https://freight.cargo.site/w/1000/i/c80bf018e6f04cb90ed392759ce53cab32e5f0e6918b0f490a697ab5e244ad7a/2023.04_USRx_MaySocial_BodyFlashSale-Grid.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/910184e158969c727999925c4accc23278828e94a6ae73be98b1c3d8a959d125/2023.04_USRx_AprilSocial_HoneyPotGWP-Bundle_Grid.jpg" data-mid="203094535" border="0" src="https://freight.cargo.site/w/1000/i/910184e158969c727999925c4accc23278828e94a6ae73be98b1c3d8a959d125/2023.04_USRx_AprilSocial_HoneyPotGWP-Bundle_Grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c746d55b6d653f23c689ca595ef3e445e87fd785afbccec2be6f7e9a29950eea/2023.04_USRx_AprilSocial_VulvaSkincareDownThere.jpg" data-mid="203092189" border="0" src="https://freight.cargo.site/w/1000/i/c746d55b6d653f23c689ca595ef3e445e87fd785afbccec2be6f7e9a29950eea/2023.04_USRx_AprilSocial_VulvaSkincareDownThere.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed8878f55c69fe15c6fd3222941cb520da8e0e41b3d63ac24ae89feb325dac96/2023.05_USRx_MaySocial_GlycolicAcidBodyAreas-slide-3.jpg" data-mid="203094568" border="0" src="https://freight.cargo.site/w/1000/i/ed8878f55c69fe15c6fd3222941cb520da8e0e41b3d63ac24ae89feb325dac96/2023.05_USRx_MaySocial_GlycolicAcidBodyAreas-slide-3.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da907ef0a507e6b166c048f58df5dec83a72bd383d56f0d96b231f3dfecb6e8e/2023.04_USRx_MaySocial_BodyFlashSale-Grid.jpg" data-mid="203092133" border="0" src="https://freight.cargo.site/w/1000/i/da907ef0a507e6b166c048f58df5dec83a72bd383d56f0d96b231f3dfecb6e8e/2023.04_USRx_MaySocial_BodyFlashSale-Grid.jpg" /> Organic Evergreen SocialIn my role as Creative Director at USRx, I was responsible for the strategic oversight and execution of various social assets that aligned with our newly established brand guidelines. This encompassed the creation of authentic and user-generated photography, infographics, and retail promos. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57a4dd5a0b2ebca388e039cac2183816319a08c7e91985333d2d9de950072d5e/2023.02_USRX_HowLongToWait.jpg" data-mid="203078983" border="0" src="https://freight.cargo.site/w/1000/i/57a4dd5a0b2ebca388e039cac2183816319a08c7e91985333d2d9de950072d5e/2023.02_USRX_HowLongToWait.jpg" /> <img width="1909" height="1909" width_o="1909" height_o="1909" data-src="https://freight.cargo.site/t/original/i/1ab612cd384ba24c884e6a9de2084e48f91b26874977f715e43e7c6f200bbcbb/2023.03_USRx_VitaminCGroup-social-grid.jpg" data-mid="203079040" border="0" src="https://freight.cargo.site/w/1000/i/1ab612cd384ba24c884e6a9de2084e48f91b26874977f715e43e7c6f200bbcbb/2023.03_USRx_VitaminCGroup-social-grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a608cf6398b5fd177860e47b280a365cdae8effe8441dc041a660658f1956cda/2023.03_USRX_MarchSocial_Asset19_VitC3Ways.jpg" data-mid="203078984" border="0" src="https://freight.cargo.site/w/1000/i/a608cf6398b5fd177860e47b280a365cdae8effe8441dc041a660658f1956cda/2023.03_USRX_MarchSocial_Asset19_VitC3Ways.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f737ca4aa009514add73de18f79f9e4ad6cf64e391b283d43db13e2bdbeeb4c/2023.03_USRx_UltaBOGO-1-social-grid-square.jpg" data-mid="203081231" border="0" src="https://freight.cargo.site/w/1000/i/0f737ca4aa009514add73de18f79f9e4ad6cf64e391b283d43db13e2bdbeeb4c/2023.03_USRx_UltaBOGO-1-social-grid-square.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/050a6563dfa8342a2d3576a453b81c2304de12b85d7f46d91d21ed399e9395c0/2023.06_USRx_AcneMaskSerum-2-Grid.jpg" data-mid="203081851" border="0" src="https://freight.cargo.site/w/1000/i/050a6563dfa8342a2d3576a453b81c2304de12b85d7f46d91d21ed399e9395c0/2023.06_USRx_AcneMaskSerum-2-Grid.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ddf275e0fc2959799bf7dcee4a9383e079d6a46e2efae89d4234ae9c6cf6ac68/2023.06_USRx_AcneMaskSerum-1-Grid-square.jpg" data-mid="203081171" border="0" src="https://freight.cargo.site/w/1000/i/ddf275e0fc2959799bf7dcee4a9383e079d6a46e2efae89d4234ae9c6cf6ac68/2023.06_USRx_AcneMaskSerum-1-Grid-square.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f3d312f8cde4fc86cd0e6e2ffbb1221a4aff82fd26eb8f1af1ac3478cf8cc3f/2023.01_USRX_EvenToneBeforeAfter.jpg" data-mid="203082890" border="0" src="https://freight.cargo.site/w/1000/i/7f3d312f8cde4fc86cd0e6e2ffbb1221a4aff82fd26eb8f1af1ac3478cf8cc3f/2023.01_USRX_EvenToneBeforeAfter.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adabb999bc1b29cf28a67065a58127759b1ace34b1561549e314b6c7df0cec91/2023.02_USRX_SmallerPores_PorePositivityTweet.jpg" data-mid="203078985" border="0" src="https://freight.cargo.site/w/1000/i/adabb999bc1b29cf28a67065a58127759b1ace34b1561549e314b6c7df0cec91/2023.02_USRX_SmallerPores_PorePositivityTweet.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/036b0acb5c71f8a7ebdb24266705a7115a61ac421293e8a98499b5336e2a9573/2023.03_USRX_AprilSocial_Asset14_HA-slide-1.jpg" data-mid="203083140" border="0" src="https://freight.cargo.site/w/1000/i/036b0acb5c71f8a7ebdb24266705a7115a61ac421293e8a98499b5336e2a9573/2023.03_USRX_AprilSocial_Asset14_HA-slide-1.jpg" /> Paid Social CTV + Retargeting Paid Social As Creative Director, I led a Connected TV (CTV) campaign that integrated with our 'Results with Receipts' initiative, showcasing our brand's powerful before and after images and compelling testimonials. This CTV effort was complemented by a targeted retargeting campaign across social media and display ads, ensuring a cohesive and impactful brand message across multiple channels. https://erin-anderson.com/USRx-eComm-Updates Tue, 05 Mar 2024 20:23:54 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/USRx-eComm-Updates During my time at Urban Skin Rx, I was part of two complete website overhauls, and various iterations of pages and features to increase conversion and improve brand storytelling. I was involved at every stage of the process, from wireframing to design to user testing. While I have chosen to show the desktop homepage to embody these changes, each overhaul included the entirety of the site.CREATIVE DIRECTOR + UX/UI LEAD: Myself &nbsp;| &nbsp;UX DESIGNER: &nbsp;Cam Scott &nbsp;| &nbsp;SR. DEV: Justin Phillips &nbsp;| &nbsp;eCOMM DIRECTOR: Evan Sheets Original SiteThe site as it first appeared when I began at Urban Skin Rx. Included for comparison only. It was difficult for customers to find the products that were best for them among a large assortment, and the appearance of the site was stark. There weren’t any storytelling moments for the brand. <img width="2500" height="6000" width_o="2500" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b30306621bf951cd01410c3212155435c59fb22af90ba3fa607d6bc991a67a86/usrx-home-reconstruction.jpg" data-mid="206123614" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/b30306621bf951cd01410c3212155435c59fb22af90ba3fa607d6bc991a67a86/usrx-home-reconstruction.jpg" /> First OverhaulThe first brand overhaul was focused on improving navigation and providing more opportunities for brand storytelling. Visually, it aligned with the current style guide at the time. We further amplified the prominence of the skin quiz to better assist customers in identifying products tailored to their skin needs. This was also the beginning of our series of iterations to the product cards to increase conversion. In this version shown, the focus was routine building (whether products are used in the morning or evening.) However, this particular iteration did not achieve the efficiency of subsequent versions, which concentrated more intently on addressing specific skin concerns and categorizing by skin types. <img width="1600" height="5648" width_o="1600" height_o="5648" data-src="https://freight.cargo.site/t/original/i/222677a082591d5cddec21f3d1f2abcf7b5fbb55cb875818d8855c6ead4ff2ac/home-desktop.jpg" data-mid="206127556" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/222677a082591d5cddec21f3d1f2abcf7b5fbb55cb875818d8855c6ead4ff2ac/home-desktop.jpg" /> Rebrand OverhaulThe final major overhaul during my tenure at Urban Skin Rx was a comprehensive overhaul to ensure the website's visuals and messaging were fully aligned with the latest branding guidelines. We enhanced our emphasis on the impactful Before and After images and the results of clinical studies, which resonate strongly with our audience. Recognizing the success of the skin quiz's previous location, we retained its position, enriching the user experience with a streamlined filter accessible directly from the homepage. Additionally, with the introduction of the new Even Tone Elite Rewards program, we aimed to provide customers with a concise overview of its benefits. We also introduced a much-needed feature highlighting our "free of" formulas, spotlighting the absence of certain chemicals in our products and emphasizing our commitment to clean beauty. <img width="1440" height="5060" width_o="1440" height_o="5060" data-src="https://freight.cargo.site/t/original/i/0833d801d1e21f84d5a4cbcbc140655ebad4bd18df9dbf58920f8ef21606d74c/homepage-desktop.jpg" data-mid="206239616" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/0833d801d1e21f84d5a4cbcbc140655ebad4bd18df9dbf58920f8ef21606d74c/homepage-desktop.jpg" />REBRAND OVERHAUL PRODUCT CARDS This overhaul included another exhaustive study of the product cards. We found that a short description of the product, product family, and reviews were the most effective combination of information to move customers through the site and ultimately convert them to a purchase. Each card has opportunities to tout best sellers, limited editions, sales, and award winners. <img width="2404" height="1212" width_o="2404" height_o="1212" data-src="https://freight.cargo.site/t/original/i/2eedb0458a5dfaf628ed293d18e3dda94e73c46aa0218aaf0699123a2e49bc2b/Screenshot-2024-03-07-at-7.47.56AM.png" data-mid="206239964" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/2eedb0458a5dfaf628ed293d18e3dda94e73c46aa0218aaf0699123a2e49bc2b/Screenshot-2024-03-07-at-7.47.56AM.png" /> Evolution Overview &nbsp; <img width="2500" height="6000" width_o="2500" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b30306621bf951cd01410c3212155435c59fb22af90ba3fa607d6bc991a67a86/usrx-home-reconstruction.jpg" data-mid="206123614" border="0" src="https://freight.cargo.site/w/1000/i/b30306621bf951cd01410c3212155435c59fb22af90ba3fa607d6bc991a67a86/usrx-home-reconstruction.jpg" /> <img width="1600" height="5648" width_o="1600" height_o="5648" data-src="https://freight.cargo.site/t/original/i/222677a082591d5cddec21f3d1f2abcf7b5fbb55cb875818d8855c6ead4ff2ac/home-desktop.jpg" data-mid="206127556" border="0" src="https://freight.cargo.site/w/1000/i/222677a082591d5cddec21f3d1f2abcf7b5fbb55cb875818d8855c6ead4ff2ac/home-desktop.jpg" /> <img width="1440" height="5060" width_o="1440" height_o="5060" data-src="https://freight.cargo.site/t/original/i/0833d801d1e21f84d5a4cbcbc140655ebad4bd18df9dbf58920f8ef21606d74c/homepage-desktop.jpg" data-mid="206239616" border="0" src="https://freight.cargo.site/w/1000/i/0833d801d1e21f84d5a4cbcbc140655ebad4bd18df9dbf58920f8ef21606d74c/homepage-desktop.jpg" /> https://erin-anderson.com/USRx-Rebrand-Case-Study Tue, 02 Jan 2024 21:45:15 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/USRx-Rebrand-Case-Study USRx Rebrand Case Study Consultant: Noradilia Mora&nbsp; |&nbsp; Creative Director: Erin Anderson <img width="4010" height="2255" width_o="4010" height_o="2255" data-src="https://freight.cargo.site/t/original/i/24b60a5fc84e1ec322f8176dd7cfbdca17cc56fb964ef1cd411557dc71deafb6/UrbanSkinRX-Nov202206012-sandredo.jpg" data-mid="200594158" border="0" src="https://freight.cargo.site/w/1000/i/24b60a5fc84e1ec322f8176dd7cfbdca17cc56fb964ef1cd411557dc71deafb6/UrbanSkinRX-Nov202206012-sandredo.jpg" /> In January 2022, Urban Skin Rx initiated an in-house, comprehensive brand refresh. The team recognized that the brand's visual identity had become outdated and disconnected in the rapidly changing social media landscape. Founded to serve deeper skin tones, the brand name itself had started to pose problems in the decade since its founding. As a small, lean brand, completely replacing existing inventory and assets was not feasible. The solution was a thoughtful, multi-phased rollout. This strategy allowed for incremental updates in retail settings while infusing the brand with a more inclusive and authentic feel that better reflected the ethos of the brand and its founder. <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/5df6a0dbfc71e43de3c19e480d88b46ba3a1046148a0d6b9f4ebe779630f72f1/usrx-2.gif" data-mid="200594637" border="0" src="https://freight.cargo.site/w/1000/i/5df6a0dbfc71e43de3c19e480d88b46ba3a1046148a0d6b9f4ebe779630f72f1/usrx-2.gif" /> The new visual identity needed to build on the existing design language in order to align with existing inventory and fixtures. Removing “Urban” from the name and instead using the acronym “US” felt like a natural solution that automatically calls to mind inclusivity. While the long term goal is to fully transition to the new wordmark, the old logo is still visible on numerous assets. As a result, the new wordmark needed to work hand-in-hand with the existing one. The redesigned wordmark integrates Urban Skin Rx's established core values while also embodying the new principles the brand aims to adopt. <img width="2459" height="1170" width_o="2459" height_o="1170" data-src="https://freight.cargo.site/t/original/i/90b76485e9c3093edbd6251e10f52916b843699174e1a2256dfe7ecf63a34b79/Screenshot-2024-01-02-at-6.54.50-PM.jpg" data-mid="200669426" border="0" src="https://freight.cargo.site/w/1000/i/90b76485e9c3093edbd6251e10f52916b843699174e1a2256dfe7ecf63a34b79/Screenshot-2024-01-02-at-6.54.50-PM.jpg" /> <img width="1500" height="1680" width_o="1500" height_o="1680" data-src="https://freight.cargo.site/t/original/i/578d36953f440af6830b3f3b04f80706aa3173ebbe2eed28914e65e136787f60/UrbanSkinRX-Nov202206272-Editcopy.jpg" data-mid="200596356" border="0" src="https://freight.cargo.site/w/1000/i/578d36953f440af6830b3f3b04f80706aa3173ebbe2eed28914e65e136787f60/UrbanSkinRX-Nov202206272-Editcopy.jpg" /> <img width="1500" height="1436" width_o="1500" height_o="1436" data-src="https://freight.cargo.site/t/original/i/a4c55daaa1044fc1fd5c3cb0f34bd8756d23ed07ce8107832bcff9e83bab214a/product-families.jpg" data-mid="200596172" border="0" src="https://freight.cargo.site/w/1000/i/a4c55daaa1044fc1fd5c3cb0f34bd8756d23ed07ce8107832bcff9e83bab214a/product-families.jpg" /> <img width="1500" height="1436" width_o="1500" height_o="1436" data-src="https://freight.cargo.site/t/original/i/a4c55daaa1044fc1fd5c3cb0f34bd8756d23ed07ce8107832bcff9e83bab214a/product-families.jpg" data-mid="200596172" border="0" src="https://freight.cargo.site/w/1000/i/a4c55daaa1044fc1fd5c3cb0f34bd8756d23ed07ce8107832bcff9e83bab214a/product-families.jpg" /> <img width="1500" height="1743" width_o="1500" height_o="1743" data-src="https://freight.cargo.site/t/original/i/76bfa69dd5f34595d6cb573017cb0c635a5cd2b279747570755637f0308c9fcc/UrbanSkinRX-Nov202206183-Editcopy.jpg" data-mid="200596355" border="0" src="https://freight.cargo.site/w/1000/i/76bfa69dd5f34595d6cb573017cb0c635a5cd2b279747570755637f0308c9fcc/UrbanSkinRX-Nov202206183-Editcopy.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/39579de9ec91f866e548977408c1a096f7e6fda4b5e696b465bedbf6fce3ebdc/quote.jpg" data-mid="200597376" border="0" src="https://freight.cargo.site/w/1000/i/39579de9ec91f866e548977408c1a096f7e6fda4b5e696b465bedbf6fce3ebdc/quote.jpg" /> A major challenge in the brand refresh was clearly defining USRx's three unique product lines. Despite their separate retail department placements, we needed to collectively merchandise them on direct-to-consumer platforms. Our goal centered on crafting distinct visual identities for each line, making sure each stood out while preserving a unifying thread across all three under the overall USRx brand. <img width="2496" height="1612" width_o="2496" height_o="1612" data-src="https://freight.cargo.site/t/original/i/f5080858715a75e06065b46620920756d25dbf7c7108959f4307db5c04c62b72/Screenshot-2024-01-03-at-3.33.35-PM.png" data-mid="200670307" border="0" src="https://freight.cargo.site/w/1000/i/f5080858715a75e06065b46620920756d25dbf7c7108959f4307db5c04c62b72/Screenshot-2024-01-03-at-3.33.35-PM.png" /> <img width="2498" height="1612" width_o="2498" height_o="1612" data-src="https://freight.cargo.site/t/original/i/5cfe1d8c892db522b0ebfe8b0aa73b4367bea23758de6ebb7e27dac7f0ff594b/Screenshot-2024-01-03-at-3.33.19-PM.png" data-mid="200670306" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/5cfe1d8c892db522b0ebfe8b0aa73b4367bea23758de6ebb7e27dac7f0ff594b/Screenshot-2024-01-03-at-3.33.19-PM.png" /> <img width="2500" height="1614" width_o="2500" height_o="1614" data-src="https://freight.cargo.site/t/original/i/5dfcd816283c8c06b9cd77bbbdb8dfdab46674d41eebb1617d76be21457f7fef/Screenshot-2024-01-03-at-3.33.55-PM.png" data-mid="200670308" border="0" src="https://freight.cargo.site/w/1000/i/5dfcd816283c8c06b9cd77bbbdb8dfdab46674d41eebb1617d76be21457f7fef/Screenshot-2024-01-03-at-3.33.55-PM.png" /> Moodboard excerpts from Brand Standards book - the Urban Skin Rx lockups for Men’s and Pro Strength will be phased out at a later date. It was also important to define the product lines within the Core Collection. Each line has a specific skin concern it treats, and we wanted to begin creating instant recognition among our customers in order to help them find what they need within our large assortment. Based on existing packaging, we developed a monochromatic color system that then informed the overall brand palette.&nbsp; <img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/2f6875e5f3cb457d31393528ea19efd8d3220b724bfe5b0b6614f22e2b5d52d5/resurface-family-bathroom-uncropped.jpg" data-mid="200678414" border="0" src="https://freight.cargo.site/w/864/i/2f6875e5f3cb457d31393528ea19efd8d3220b724bfe5b0b6614f22e2b5d52d5/resurface-family-bathroom-uncropped.jpg" /> <img width="2150" height="2149" width_o="2150" height_o="2149" data-src="https://freight.cargo.site/t/original/i/96522c45a3cf3e2cf3976e250804548e13059dfca7c19bf8c0ff458359563994/2023-01_USRX_Smaller-Pore-Serum-Ingredient-spotlight16153.jpg" data-mid="200679014" border="0" src="https://freight.cargo.site/w/1000/i/96522c45a3cf3e2cf3976e250804548e13059dfca7c19bf8c0ff458359563994/2023-01_USRX_Smaller-Pore-Serum-Ingredient-spotlight16153.jpg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8da39becfe8346adf068a5fa7c140d0e00d79475e41554d1e7b2c826df99b74d/product-finder-bg.jpg" data-mid="200678456" border="0" src="https://freight.cargo.site/w/1000/i/8da39becfe8346adf068a5fa7c140d0e00d79475e41554d1e7b2c826df99b74d/product-finder-bg.jpg" /> We prioritized establishing clear guidelines for model photography, aiming to showcase authentic, relatable, and aspirational skin across all variety of people. Our focus was on highlighting individuality and personality. Despite subtle variations among the product lines, these core tenets remained consistent throughout. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/19c85c4a806c136845b611a922e878973716ef87fb97508574ac05024ddc39db/2023.02_USRX_SmallerPores_Teaser_Reveal2.jpg" data-mid="200676278" border="0" src="https://freight.cargo.site/w/1000/i/19c85c4a806c136845b611a922e878973716ef87fb97508574ac05024ddc39db/2023.02_USRX_SmallerPores_Teaser_Reveal2.jpg" /> <img width="1431" height="2147" width_o="1431" height_o="2147" data-src="https://freight.cargo.site/t/original/i/bdd0fd878667a7a28d666e0e54786f72e730028ff2a8f10a2d2d79cbbfb5eda1/0H5A6189.jpg" data-mid="200676139" border="0" src="https://freight.cargo.site/w/1000/i/bdd0fd878667a7a28d666e0e54786f72e730028ff2a8f10a2d2d79cbbfb5eda1/0H5A6189.jpg" /> <img width="980" height="1469" width_o="980" height_o="1469" data-src="https://freight.cargo.site/t/original/i/efad40afa8d2b2187a2c6aed8efc854c03a77b43840145d0f7709926eabac3b9/Screen-Shot-2022-03-24-at-7.55.47-PM.jpg" data-mid="200676277" border="0" src="https://freight.cargo.site/w/980/i/efad40afa8d2b2187a2c6aed8efc854c03a77b43840145d0f7709926eabac3b9/Screen-Shot-2022-03-24-at-7.55.47-PM.jpg" /> <img width="5312" height="7964" width_o="5312" height_o="7964" data-src="https://freight.cargo.site/t/original/i/ffa8030311ac8b478e98d3ed7f40eda236389dd85c776425ba3b9e2d72130998/0H5A6570.jpg" data-mid="200676364" border="0" src="https://freight.cargo.site/w/1000/i/ffa8030311ac8b478e98d3ed7f40eda236389dd85c776425ba3b9e2d72130998/0H5A6570.jpg" /> <img width="5792" height="8688" width_o="5792" height_o="8688" data-src="https://freight.cargo.site/t/original/i/f91ec0b4d1826c3695b97a0d9b15619a4f808f2d3bc7c58462b71267e62ae3cf/UrbanSkinRX-Nov202206153-Editcopy.jpg" data-mid="200592276" border="0" src="https://freight.cargo.site/w/1000/i/f91ec0b4d1826c3695b97a0d9b15619a4f808f2d3bc7c58462b71267e62ae3cf/UrbanSkinRX-Nov202206153-Editcopy.jpg" /> First social campaign teaser created within new brand guidelines for the Even Tone product line. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66a1d989651b2d8cf3f4186a6af9f98aa67d9273b05381ecdca588c32c7656d6/05.2023-USRx-25off_PS_Social-V2-Grid-BLANK.jpg" data-mid="200682196" border="0" src="https://freight.cargo.site/w/1000/i/66a1d989651b2d8cf3f4186a6af9f98aa67d9273b05381ecdca588c32c7656d6/05.2023-USRx-25off_PS_Social-V2-Grid-BLANK.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57a4dd5a0b2ebca388e039cac2183816319a08c7e91985333d2d9de950072d5e/2023.02_USRX_HowLongToWait.jpg" data-mid="200682198" border="0" src="https://freight.cargo.site/w/1000/i/57a4dd5a0b2ebca388e039cac2183816319a08c7e91985333d2d9de950072d5e/2023.02_USRX_HowLongToWait.jpg" /> <img width="2150" height="2149" width_o="2150" height_o="2149" data-src="https://freight.cargo.site/t/original/i/96522c45a3cf3e2cf3976e250804548e13059dfca7c19bf8c0ff458359563994/2023-01_USRX_Smaller-Pore-Serum-Ingredient-spotlight16153.jpg" data-mid="200679014" border="0" src="https://freight.cargo.site/w/1000/i/96522c45a3cf3e2cf3976e250804548e13059dfca7c19bf8c0ff458359563994/2023-01_USRX_Smaller-Pore-Serum-Ingredient-spotlight16153.jpg" /> <img width="1985" height="1985" width_o="1985" height_o="1985" data-src="https://freight.cargo.site/t/original/i/9923c67918b1633ca16aff0d85772ba819dd1215a748b9aceeb3e9907458029c/IMG_8332-grid.jpg" data-mid="200682201" border="0" src="https://freight.cargo.site/w/1000/i/9923c67918b1633ca16aff0d85772ba819dd1215a748b9aceeb3e9907458029c/IMG_8332-grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adabb999bc1b29cf28a67065a58127759b1ace34b1561549e314b6c7df0cec91/2023.02_USRX_SmallerPores_PorePositivityTweet.jpg" data-mid="200682199" border="0" src="https://freight.cargo.site/w/1000/i/adabb999bc1b29cf28a67065a58127759b1ace34b1561549e314b6c7df0cec91/2023.02_USRX_SmallerPores_PorePositivityTweet.jpg" /> <img width="1909" height="1909" width_o="1909" height_o="1909" data-src="https://freight.cargo.site/t/original/i/1ab612cd384ba24c884e6a9de2084e48f91b26874977f715e43e7c6f200bbcbb/2023.03_USRx_VitaminCGroup-social-grid.jpg" data-mid="200682202" border="0" src="https://freight.cargo.site/w/1000/i/1ab612cd384ba24c884e6a9de2084e48f91b26874977f715e43e7c6f200bbcbb/2023.03_USRx_VitaminCGroup-social-grid.jpg" /> <img width="1141" height="1141" width_o="1141" height_o="1141" data-src="https://freight.cargo.site/t/original/i/59d2b9e77d84cdc74a3f9332d48b82e7ca211a744987e1846544c14a560326e6/2023.03_USRx_PS-Multiples-social-grid.jpg" data-mid="200682203" border="0" src="https://freight.cargo.site/w/1000/i/59d2b9e77d84cdc74a3f9332d48b82e7ca211a744987e1846544c14a560326e6/2023.03_USRx_PS-Multiples-social-grid.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/32cbcc9810a327592ca1c77d8064d9252a58357f5dc3c62fc4eb16a4857622da/2023.05_USRx_FacialSkinBodySkin-grid-cover.jpg" data-mid="200682200" border="0" src="https://freight.cargo.site/w/1000/i/32cbcc9810a327592ca1c77d8064d9252a58357f5dc3c62fc4eb16a4857622da/2023.05_USRx_FacialSkinBodySkin-grid-cover.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a608cf6398b5fd177860e47b280a365cdae8effe8441dc041a660658f1956cda/2023.03_USRX_MarchSocial_Asset19_VitC3Ways.jpg" data-mid="200682204" border="0" src="https://freight.cargo.site/w/1000/i/a608cf6398b5fd177860e47b280a365cdae8effe8441dc041a660658f1956cda/2023.03_USRX_MarchSocial_Asset19_VitC3Ways.jpg" /> Social assets created within the new brand standards. https://erin-anderson.com/USRx-Holiday-2022 Sun, 16 Jul 2023 23:34:06 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/USRx-Holiday-2022 Holiday 2022 Photography: Salt Paper Studio &nbsp;| &nbsp;Sr. Art Director: Amber Zezeck-Simeni &nbsp;|&nbsp; Creative Director: MyselfOur Holiday 2022 marketing campaign designed to focus consumer attention on our limited edition holiday offerings, leveraging our best-selling products in mini-size formats or value-priced bundles. This approach was intended to not only boost holiday sales but also introduce new consumers to our brand's quality and efficacy. A unique challenge presented itself when our founder requested "maximalist" visuals, diverging from our brand's traditionally cleaner, sometimes even clinical aesthetic. Balancing this directive with our products' clinical appearance required a thoughtful and creative approach. We embraced the concept of our brand getting ready for a spectacular holiday party. This idea shaped our visual and messaging strategy, combining traditional holiday colors of red and green with our brand colors of teal and pink. The campaign was brought to life with an abundance of sparkle and iridescence, creating an inviting and festive atmosphere. This vibrant, party-themed approach ensured our clinical-looking products were presented in a visually appealing and celebratory manner. <img width="3280" height="3280" width_o="3280" height_o="3280" data-src="https://freight.cargo.site/t/original/i/cd35e8976e2abace2c1456bef687ed01977696457b2fb3a8d880bb23279e5786/2022.09_USRX_Holiday22_19_1oz-Hydrafirm-copy-crop.jpg" data-mid="185258801" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cd35e8976e2abace2c1456bef687ed01977696457b2fb3a8d880bb23279e5786/2022.09_USRX_Holiday22_19_1oz-Hydrafirm-copy-crop.jpg" /> <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/cb052eea5fcccd3db504b7cd2766c0de34df160a9d5fa9fe63ce08eb24de1649/2022.11_USRX_Holidday_Kit_PS-No-Bag.jpg" data-mid="185258192" border="0" src="https://freight.cargo.site/w/1000/i/cb052eea5fcccd3db504b7cd2766c0de34df160a9d5fa9fe63ce08eb24de1649/2022.11_USRX_Holidday_Kit_PS-No-Bag.jpg" /> <img width="2968" height="2968" width_o="2968" height_o="2968" data-src="https://freight.cargo.site/t/original/i/f90f35427cffbe38f619dd5ff537c33f38980355ce2d063e56b1c94df28e8433/2022.09_USRX_Holiday22_26_Reti-Glow-copy-crop.jpg" data-mid="185258800" border="0" src="https://freight.cargo.site/w/1000/i/f90f35427cffbe38f619dd5ff537c33f38980355ce2d063e56b1c94df28e8433/2022.09_USRX_Holiday22_26_Reti-Glow-copy-crop.jpg" /> <img width="3209" height="3209" width_o="3209" height_o="3209" data-src="https://freight.cargo.site/t/original/i/4921e39add7ede6f1389d6ca4b1c17f8266a7094023dbc7f0a78f07d38205def/2022.11_USRX_Holidday_12days_Mens-copy-crop.jpg" data-mid="185258803" border="0" src="https://freight.cargo.site/w/1000/i/4921e39add7ede6f1389d6ca4b1c17f8266a7094023dbc7f0a78f07d38205def/2022.11_USRX_Holidday_12days_Mens-copy-crop.jpg" /> <img width="1370" height="1370" width_o="1370" height_o="1370" data-src="https://freight.cargo.site/t/original/i/0d8647cd0a0fee6cb5500cc363d8bb5a2b6f658452639c8f4ea440a3fe542450/2022-09_USRX_Holiday22_28_1oz-Hydranutrient-copy-crop.jpg" data-mid="185258802" border="0" src="https://freight.cargo.site/w/1000/i/0d8647cd0a0fee6cb5500cc363d8bb5a2b6f658452639c8f4ea440a3fe542450/2022-09_USRX_Holiday22_28_1oz-Hydranutrient-copy-crop.jpg" /> <img width="1987" height="1191" width_o="1987" height_o="1191" data-src="https://freight.cargo.site/t/original/i/d1e15317fb9d9324f65592e82b0bcaf16d149afdc31bf2c76767881191699bdd/slider-mockup-holiday.jpg" data-mid="185258181" border="0" src="https://freight.cargo.site/w/1000/i/d1e15317fb9d9324f65592e82b0bcaf16d149afdc31bf2c76767881191699bdd/slider-mockup-holiday.jpg" /><img width="1987" height="1191" width_o="1987" height_o="1191" data-src="https://freight.cargo.site/t/original/i/093a6938e6df5e31d29fdc88e59e89332197f22dd9684b429728ad27fcbc9488/slider-mockup-blackfriday.jpg" data-mid="185259236" border="0" src="https://freight.cargo.site/w/1000/i/093a6938e6df5e31d29fdc88e59e89332197f22dd9684b429728ad27fcbc9488/slider-mockup-blackfriday.jpg" /><img width="1987" height="1191" width_o="1987" height_o="1191" data-src="https://freight.cargo.site/t/original/i/25042405cbefad01aaa71e20c0c7eb24c1a22d06f922cdc2189b529e5a6354b0/slider-mockup-blackfriday-2.jpg" data-mid="185259367" border="0" src="https://freight.cargo.site/w/1000/i/25042405cbefad01aaa71e20c0c7eb24c1a22d06f922cdc2189b529e5a6354b0/slider-mockup-blackfriday-2.jpg" /> https://erin-anderson.com/USRx-Rewards-Launch Tue, 30 Jan 2024 14:22:21 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/USRx-Rewards-Launch Even Tone Elite Rewards CREATIVE DIRECTOR + UX/UI LEAD: Myself &nbsp;| &nbsp;UX DESIGNER: &nbsp;Cam Scott &nbsp;| &nbsp;SR. DEV: Justin Phillips &nbsp;| &nbsp;eCOMM DIRECTOR: Evan Sheets&nbsp; As Creative Director, I played a pivotal role in the successful redesign of our rewards program, aimed at enhancing clarity and boosting conversion rates among our existing customer base. My responsibilities included the program's comprehensive visual and experiential overhaul, including branding, program naming, and serving as the lead for UX/UI design, ultimately resulting in a more user-friendly and engaging rewards experience. <img width="3026" height="1184" width_o="3026" height_o="1184" data-src="https://freight.cargo.site/t/original/i/0a98051b5e0c614c8e850edc82438e4f3c7d4a7178af01eca08d3e5dedc1adf2/Screenshot-2024-01-30-at-1.54.07PM.png" data-mid="203197515" border="0" src="https://freight.cargo.site/w/1000/i/0a98051b5e0c614c8e850edc82438e4f3c7d4a7178af01eca08d3e5dedc1adf2/Screenshot-2024-01-30-at-1.54.07PM.png" /> INSTAGRAM STORIES <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eeb4a83e1deb59f0356de01476ab1df858695e8370be6a772863d313070a2456/rewards-social.jpg" data-mid="203183114" border="0" src="https://freight.cargo.site/w/1000/i/eeb4a83e1deb59f0356de01476ab1df858695e8370be6a772863d313070a2456/rewards-social.jpg" /> <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/8a026e8c338d918f921f8e7ef5c705eb684ee4a096e55abbd5bb9510725a51e6/glow-guru3x.png" data-mid="203184137" border="0" src="https://freight.cargo.site/w/576/i/8a026e8c338d918f921f8e7ef5c705eb684ee4a096e55abbd5bb9510725a51e6/glow-guru3x.png" /> <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/859c71c85e8ce4836af8bb2613f7610cfda02513a6a547174e7180fccb6890da/skin-star3x.png" data-mid="203184136" border="0" src="https://freight.cargo.site/w/576/i/859c71c85e8ce4836af8bb2613f7610cfda02513a6a547174e7180fccb6890da/skin-star3x.png" /> <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/63b746c9b2315d6c7be84a96d14da560dc743ef9c0908dbc09d5fbb1825c8daf/beauty-baddie3x.png" data-mid="203184138" border="0" src="https://freight.cargo.site/w/576/i/63b746c9b2315d6c7be84a96d14da560dc743ef9c0908dbc09d5fbb1825c8daf/beauty-baddie3x.png" /> <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0694956edcf141a017799024fe019cc589d5d56ef1774b8847440f9bb599019c/rewards-grid.jpg" data-mid="203185112" border="0" src="https://freight.cargo.site/w/1000/i/0694956edcf141a017799024fe019cc589d5d56ef1774b8847440f9bb599019c/rewards-grid.jpg" /> DESKTOP <img width="1789" height="5664" width_o="1789" height_o="5664" data-src="https://freight.cargo.site/t/original/i/7478f74ceebb02592d2bb204b5d4c3175358426227b29383d0189ca10ebbee55/desktop-rewards.jpg" data-mid="203182076" border="0" src="https://freight.cargo.site/w/1000/i/7478f74ceebb02592d2bb204b5d4c3175358426227b29383d0189ca10ebbee55/desktop-rewards.jpg" /> MOBILE <img width="258" height="510" width_o="258" height_o="510" data-src="https://freight.cargo.site/t/original/i/fc95ad0320cf9dabde63a31bdbc82d8572de07489f8d109b085576a73bdafe6a/RPReplay_Final1706626184-small-2.gif" data-mid="203181355" border="0" src="https://freight.cargo.site/w/258/i/fc95ad0320cf9dabde63a31bdbc82d8572de07489f8d109b085576a73bdafe6a/RPReplay_Final1706626184-small-2.gif" /> https://erin-anderson.com/Play-by-Sephora Thu, 18 Jun 2020 00:50:11 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/Play-by-Sephora Before sunsetting the program in April 2020, my primary role at Sephora was as Art Director for the Play! by Sephora team. In this role, I was able to create work for multiple channels: print, packaging, digital, and video.&nbsp; The photos shown at the top are a series of acquisition ads we created for social media. We wanted to convey a sense of playfulness, and used bright colors (from our Play! brand palette) to draw attention in social media feeds.&nbsp; For video, we would create 3 videos a month. One unboxing video that talked through all the products available that month, and two tutorial-type videos that would go more in-depth about specific products. My responsibilities for these videos included storyboarding, art direction for both the set and animations, illustrating the assets used for animation, and being present on set during the shoots. The Play! by Sephora program relied heavily on illustration. The posters shown here were sent out to subscribers monthly. I both illustrated and art directed these posters over the course of my time as art director. Finally, we also would create one-off assets as part of the effort to “surprise and delight” our subscribers. Shown at the bottom is a sheet of stickers I illustrated. PHOTO ART DIRECTION <img width="2595" height="1947" width_o="2595" height_o="1947" data-src="https://freight.cargo.site/t/original/i/c7dcb934f07afa7f4bf5e527a70a64400c53409c96976f164e37093ceee399c9/Brand2-_R4-crop.jpg" data-mid="75005591" border="0" src="https://freight.cargo.site/w/1000/i/c7dcb934f07afa7f4bf5e527a70a64400c53409c96976f164e37093ceee399c9/Brand2-_R4-crop.jpg" /> <img width="2854" height="2112" width_o="2854" height_o="2112" data-src="https://freight.cargo.site/t/original/i/d6015f75bf4da14086ba7ec26b3ae9a3c089ab23658031ebca110a6aab1a097d/SUMMER-1-_R4-EDIT-crop.jpg" data-mid="75005780" border="0" src="https://freight.cargo.site/w/1000/i/d6015f75bf4da14086ba7ec26b3ae9a3c089ab23658031ebca110a6aab1a097d/SUMMER-1-_R4-EDIT-crop.jpg" /> <img width="2953" height="2215" width_o="2953" height_o="2215" data-src="https://freight.cargo.site/t/original/i/a02ea8238668257041c51f2e792e038142088f38ab32f74e4f3a111618439bf9/WINTER-1-_R5-crop.jpg" data-mid="75005593" border="0" src="https://freight.cargo.site/w/1000/i/a02ea8238668257041c51f2e792e038142088f38ab32f74e4f3a111618439bf9/WINTER-1-_R5-crop.jpg" /> <img width="3699" height="2775" width_o="3699" height_o="2775" data-src="https://freight.cargo.site/t/original/i/f662ee4c4ed129a530dc25774871540265763b93807ee6b0af38d47d70ef31e3/Brand1_R4-crop.jpg" data-mid="75005590" border="0" src="https://freight.cargo.site/w/1000/i/f662ee4c4ed129a530dc25774871540265763b93807ee6b0af38d47d70ef31e3/Brand1_R4-crop.jpg" /> <img width="3229" height="2422" width_o="3229" height_o="2422" data-src="https://freight.cargo.site/t/original/i/0f5064a7d5410b8a593eb9d621457eac942bf38575c3f8e197b70288f1d388b8/FALL-2-_R5-crop.jpg" data-mid="75005592" border="0" src="https://freight.cargo.site/w/1000/i/0f5064a7d5410b8a593eb9d621457eac942bf38575c3f8e197b70288f1d388b8/FALL-2-_R5-crop.jpg" /> VIDEO ART DIRECTION + ILLUSTRATION ART DIRECTION + ILLUSTRATION <img width="2000" height="1308" width_o="2000" height_o="1308" data-src="https://freight.cargo.site/t/original/i/a3fce531455704c3200f2a20abcda8889de6f4c614e11807c96526a7d335e134/july-2018-poster-mockup.jpg" data-mid="74922144" border="0" src="https://freight.cargo.site/w/1000/i/a3fce531455704c3200f2a20abcda8889de6f4c614e11807c96526a7d335e134/july-2018-poster-mockup.jpg" /> <img width="2000" height="1308" width_o="2000" height_o="1308" data-src="https://freight.cargo.site/t/original/i/143dcf4f006f5c0ccba82eef39a689d0941558054dea047e8380561617e81612/oct-2019-poster-mockup.jpg" data-mid="74922150" border="0" src="https://freight.cargo.site/w/1000/i/143dcf4f006f5c0ccba82eef39a689d0941558054dea047e8380561617e81612/oct-2019-poster-mockup.jpg" /> <img width="2126" height="1096" width_o="2126" height_o="1096" data-src="https://freight.cargo.site/t/original/i/e597cc37241b105a238c3ee4afa4f7693c547f4d719523dc9573649cfe8ace88/july-2018-poster-front-back-mockup.jpg" data-mid="74922143" border="0" alt="Senior Art Director: Jessica Lee" data-caption="Senior Art Director: Jessica Lee" src="https://freight.cargo.site/w/1000/i/e597cc37241b105a238c3ee4afa4f7693c547f4d719523dc9573649cfe8ace88/july-2018-poster-front-back-mockup.jpg" /> <img width="2126" height="1096" width_o="2126" height_o="1096" data-src="https://freight.cargo.site/t/original/i/5b513012ceeedd895dc532a7dde8b82a415b12cf5aed5b01e8b54df325f1f242/oct-2019-poster-front-back-mockup.jpg" data-mid="74922149" border="0" alt="Graphic Designer: Ashley Sabatino" data-caption="Graphic Designer: Ashley Sabatino" src="https://freight.cargo.site/w/1000/i/5b513012ceeedd895dc532a7dde8b82a415b12cf5aed5b01e8b54df325f1f242/oct-2019-poster-front-back-mockup.jpg" /> ILLUSTRATION <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fe89190bb342e7c7aa1220cbe8b8629eca752d58cb3e3f0653f39a989c6bfd76/stickers-2.jpg" data-mid="75002617" border="0" src="https://freight.cargo.site/w/1000/i/fe89190bb342e7c7aa1220cbe8b8629eca752d58cb3e3f0653f39a989c6bfd76/stickers-2.jpg" /> https://erin-anderson.com/Play-by-Sephora-Luxe Wed, 17 Jun 2020 21:16:41 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/Play-by-Sephora-Luxe Play! Luxe Vol. 6 Play! Luxe Vol. 6 was the third and final installment of the Luxe franchise in 2019. Contributed to concepting and design, as well as art directing photography. Photographer: Heesoo KimSenior Art Director: Jessica LeeGraphic Designer: Sterling OlmsteadStylist: Bryson Gill feat. Kaylan George <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cf905cb23995505934af6205eec4451671d94a67658a61eb1181ebc4a319dcd0/02_YSL_MAIN_R4.jpg" data-mid="74907058" border="0" src="https://freight.cargo.site/w/1000/i/cf905cb23995505934af6205eec4451671d94a67658a61eb1181ebc4a319dcd0/02_YSL_MAIN_R4.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5d4c2a25d53ae9aad505c795288d8f33874c56c3dfdf4fc969823db03d7d94b7/04_ARMANI_MAIN_R4.jpg" data-mid="74907056" border="0" src="https://freight.cargo.site/w/1000/i/5d4c2a25d53ae9aad505c795288d8f33874c56c3dfdf4fc969823db03d7d94b7/04_ARMANI_MAIN_R4.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3349fb4e2bb8287aab13b268020d2ad087b8408a5e81b90981f91a38825d0369/06_DIOR_MAIN_R4.jpg" data-mid="74907057" border="0" src="https://freight.cargo.site/w/1000/i/3349fb4e2bb8287aab13b268020d2ad087b8408a5e81b90981f91a38825d0369/06_DIOR_MAIN_R4.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/816be13e8d526cc816a2646642c752077c5fccf6e0405bb7cd2e82ddb682e346/08_GROUP1_MAIN_R4.jpg" data-mid="74907059" border="0" src="https://freight.cargo.site/w/1000/i/816be13e8d526cc816a2646642c752077c5fccf6e0405bb7cd2e82ddb682e346/08_GROUP1_MAIN_R4.jpg" /> <img width="2000" height="1332" width_o="2000" height_o="1332" data-src="https://freight.cargo.site/t/original/i/5c0e122060e17082eaa9789a776c20ef9c802be911b0ec3e102d3fe6613c60c0/spread-photo.jpg" data-mid="75069350" border="0" src="https://freight.cargo.site/w/1000/i/5c0e122060e17082eaa9789a776c20ef9c802be911b0ec3e102d3fe6613c60c0/spread-photo.jpg" /> <img width="1457" height="1457" width_o="1457" height_o="1457" data-src="https://freight.cargo.site/t/original/i/227d4665d69a672aeedeeeb7c5dd8830963a4ad578f42e35809476da1138772b/02_Hourglass_main_R4-web.jpg" data-mid="75070154" border="0" src="https://freight.cargo.site/w/1000/i/227d4665d69a672aeedeeeb7c5dd8830963a4ad578f42e35809476da1138772b/02_Hourglass_main_R4-web.jpg" /> <img width="1542" height="1541" width_o="1542" height_o="1541" data-src="https://freight.cargo.site/t/original/i/4847a74de2fcd994228ae211b5ac13019a0ffe207e2b93f00a47ef48e7c699df/06_Guerlain_main_R4-web.jpg" data-mid="75070158" border="0" src="https://freight.cargo.site/w/1000/i/4847a74de2fcd994228ae211b5ac13019a0ffe207e2b93f00a47ef48e7c699df/06_Guerlain_main_R4-web.jpg" /> <img width="1426" height="1425" width_o="1426" height_o="1425" data-src="https://freight.cargo.site/t/original/i/a36f8dfe543fd79f872b57452b0f960c161adb512dbabc51246994026e99678e/07_TomFord_Redo_main_R4-web.jpg" data-mid="75070160" border="0" src="https://freight.cargo.site/w/1000/i/a36f8dfe543fd79f872b57452b0f960c161adb512dbabc51246994026e99678e/07_TomFord_Redo_main_R4-web.jpg" /> <img width="2437" height="2437" width_o="2437" height_o="2437" data-src="https://freight.cargo.site/t/original/i/001962e05bb94635188d5605a4ce7bdbfc5069a7e127c92c5e0c0e78fcc7c3b3/08_01_2a-Main-Guerlain-bullet_R5-web.jpg" data-mid="75070163" border="0" src="https://freight.cargo.site/w/1000/i/001962e05bb94635188d5605a4ce7bdbfc5069a7e127c92c5e0c0e78fcc7c3b3/08_01_2a-Main-Guerlain-bullet_R5-web.jpg" /> Play! Luxe Vol. 5 For 2019, the subtle underlying theme of all the Luxe volumes was the idea of travel or jetsetting. This September release drew on the concept of fall in the city, using a combination of sleek materials such as glass and metallics but keeping it warm with terrazo and brushed gold. Contributed to concepting and design, as well as art directing photography. Photographer: Rob Prideaux Senior Art Director: Jessica Lee Graphic Designer: Sterling Olmstead Stylist: Kaylan George https://erin-anderson.com/Sephora-Favorites-Hello Thu, 18 Jun 2020 23:21:20 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/Sephora-Favorites-Hello As the Play! program was sunsetting in 2020, our team was tasked with developing a new trio of sampling programs that would roll under the existing Sephora Favorites brand umbrella. The first of these releases was Sephora Favorites Luxe. The second was Hello!&nbsp; The Hello! program was designed to be an entry point for non-Sephora customers. We aimed for a friendly, unintimidating look and feel. We created a packaging design that could be iterated upon but still feel consistent from release to release. The gradient, window shape, and illustrated badge will all change per release (this page will be updated as they release in 2020.) For this program, I was responsible for the handwritten type logo, the packaging concept, and the art direction for both photo and video. Video included short, 15-second videos for paid social media. Creative Director: Sasimon Boonyavatana Senior Art Director: Jessica Lee Graphic Designer: Sterling Olmstead Photographer: Dwight Eschliman Editorial Writer: Briana Verdugo ART DIRECTION + LOGO DEVELOPMENT <img width="1914" height="1899" width_o="1914" height_o="1899" data-src="https://freight.cargo.site/t/original/i/ce7ffb40521e1a3b4dee0794f1a7edc43242c47c201e5f3018ce136749f71502/bag-copy.jpg" data-mid="75034740" border="0" src="https://freight.cargo.site/w/1000/i/ce7ffb40521e1a3b4dee0794f1a7edc43242c47c201e5f3018ce136749f71502/bag-copy.jpg" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/cc992b45f27efd5633d02b9804951c1eeb542dab061a76ac523704cf05de9fd0/hello-logo-2.jpg" data-mid="75033466" border="0" src="https://freight.cargo.site/w/1000/i/cc992b45f27efd5633d02b9804951c1eeb542dab061a76ac523704cf05de9fd0/hello-logo-2.jpg" /> <img width="1280" height="1610" width_o="1280" height_o="1610" data-src="https://freight.cargo.site/t/original/i/e102c030649ebd8ddfe0bf9559d0f1ffdeb477111d76bacc71a340706d717e41/IMG_2807-crop.jpg" data-mid="75035811" border="0" src="https://freight.cargo.site/w/1000/i/e102c030649ebd8ddfe0bf9559d0f1ffdeb477111d76bacc71a340706d717e41/IMG_2807-crop.jpg" /> <img width="650" height="567" width_o="650" height_o="567" data-src="https://freight.cargo.site/t/original/i/b479a1f8579c3d3875e94483f355909ae30426e6e9c47eb65ab0a74e6040e9d9/2020-sfk-hello-box-1-community-teaser-post-1-copy.jpg" data-mid="75035860" border="0" src="https://freight.cargo.site/w/650/i/b479a1f8579c3d3875e94483f355909ae30426e6e9c47eb65ab0a74e6040e9d9/2020-sfk-hello-box-1-community-teaser-post-1-copy.jpg" /> VIDEO DIRECTION https://erin-anderson.com/Sephora-Favorites-Luxe Tue, 16 Jun 2020 23:38:48 +0000 Erin Anderson | Design | Illustration | Art Direction https://erin-anderson.com/Sephora-Favorites-Luxe <img width="1000" height="849" width_o="1000" height_o="849" data-src="https://freight.cargo.site/t/original/i/d8b0f3f2e845776bc5a4bf106ee1c02a2232fe01ea1b4df24e2907b90dba74bf/SFK_Luxe_Shot3_Main-Final-crop-web.jpg" data-mid="74801642" border="0" src="https://freight.cargo.site/w/1000/i/d8b0f3f2e845776bc5a4bf106ee1c02a2232fe01ea1b4df24e2907b90dba74bf/SFK_Luxe_Shot3_Main-Final-crop-web.jpg" /> <img width="1000" height="1381" width_o="1000" height_o="1381" data-src="https://freight.cargo.site/t/original/i/6d96a39d474527cd458aeedd6d400a7b03823db0e09a4b4c267e9f43ee431c7e/SFK_Luxe_Shot2_Main-Final-crop-web.jpg" data-mid="74801688" border="0" src="https://freight.cargo.site/w/1000/i/6d96a39d474527cd458aeedd6d400a7b03823db0e09a4b4c267e9f43ee431c7e/SFK_Luxe_Shot2_Main-Final-crop-web.jpg" /> <img width="1000" height="797" width_o="1000" height_o="797" data-src="https://freight.cargo.site/t/original/i/e2265d5744a91b15a1c1d034143f1d0835c7e95803ab349929516b771db0a859/SFK_Luxe_Shot4_Main-Final-crop-web.jpg" data-mid="74801704" border="0" src="https://freight.cargo.site/w/1000/i/e2265d5744a91b15a1c1d034143f1d0835c7e95803ab349929516b771db0a859/SFK_Luxe_Shot4_Main-Final-crop-web.jpg" /> <img width="2304" height="1510" width_o="2304" height_o="1510" data-src="https://freight.cargo.site/t/original/i/98c7e0d649d2de8d3c7275bc7b5e0692c31c2fba311eba62cb19b1a5890115a0/luxe-logo.jpg" data-mid="75012290" border="0" src="https://freight.cargo.site/w/1000/i/98c7e0d649d2de8d3c7275bc7b5e0692c31c2fba311eba62cb19b1a5890115a0/luxe-logo.jpg" /> In the middle of 2019, our team was tasked with sunsetting the Play! subscription program and developing a new sampling program under the umbrella of the existing Sephora Favorites brand. We ultimately created three sub-brands, with Luxe being the first to roll out. For each sub-brand, we created a logo to be used in a lockup with the refreshed Sephora Favorites logotype. Our goal was to set this new program apart from previous Play! Luxe iterations, which all relied heavily on the Sephora Serif typeface. The Luxe logo uses the Sephora Sans typeface, but removes portions of the letterforms to create a stenciled vibe. The end result still feels subtle and elevated, but separates itself from its predecessor program. This project included overall brand concepting (including new logos), art direction, collateral and packaging design, and all related digital components. Creative Director: Sasimon Boonyavatana Senior Art Director: Jessica Lee Senior Graphic Designer: Sterling Olmstead Editorial Content: Briana Verdugo