Body 2023 Campaign Social
As Creative Director, I worked closely with our Director of Brand on a social media campaign for our Body 2023 initiative, strategically designed to spotlight our Pro Strength body products. This campaign seamlessly blended audacious and approachable, resulting in thumb-stopping visuals and messaging that resonated with our audience. The campaign was highly successful, driving the highest historical performance ever and prompting the creation of a last-minute promo to take advantage of new followers and viewers.
11.9k
new followers in 2 weeks15.7 million
impressions (+200% MOM)
11.64 million
social accounts reached(+280% MOM)
335K
engagements (+732% MOM)
Organic Evergreen Social
In my role as Creative Director at USRx, I was responsible for the strategic oversight and execution of various social assets that aligned with our newly established brand guidelines. This encompassed the creation of authentic and user-generated photography, infographics, and retail promos.
Paid Social
CTV + Retargeting Paid Social
As Creative Director, I led a Connected TV (CTV) campaign that integrated with our 'Results with Receipts' initiative, showcasing our brand's powerful before and after images and compelling testimonials. This CTV effort was complemented by a targeted retargeting campaign across social media and display ads, ensuring a cohesive and impactful brand message across multiple channels.
Erin Anderson
CREATIVE DIRECTOR | ILLUSTRATOR
Creative leader with large corporation, venture-funded, and boutique agency experience. Proven track record in leading comprehensive brand refreshes and establishing effective creative design strategies that increase brand awareness and drive revenue.
Email ecanderson2386@gmail.com