As the Play! program was sunsetting in 2020, our team was tasked with developing a new trio of sampling programs that would roll under the existing Sephora Favorites brand umbrella. The first of these releases was Sephora Favorites Luxe. The second was Hello!
The Hello! program was designed to be an entry point for non-Sephora customers. We aimed for a friendly, unintimidating look and feel. We created a packaging design that could be iterated upon but still feel consistent from release to release. The gradient, window shape, and illustrated badge will all change per release (this page will be updated as they release in 2020.)
For this program, I was responsible for the handwritten type logo, the packaging concept, and the art direction for both photo and video. Video included short, 15-second videos for paid social media.
Creative Director:
Sasimon Boonyavatana
Senior Art Director:
Jessica Lee
Graphic Designer:
Sterling Olmstead
Photographer:
Dwight Eschliman
Editorial Writer:
Briana Verdugo
The Hello! program was designed to be an entry point for non-Sephora customers. We aimed for a friendly, unintimidating look and feel. We created a packaging design that could be iterated upon but still feel consistent from release to release. The gradient, window shape, and illustrated badge will all change per release (this page will be updated as they release in 2020.)
For this program, I was responsible for the handwritten type logo, the packaging concept, and the art direction for both photo and video. Video included short, 15-second videos for paid social media.
Creative Director:
Sasimon Boonyavatana
Senior Art Director:
Jessica Lee
Graphic Designer:
Sterling Olmstead
Photographer:
Dwight Eschliman
Editorial Writer:
Briana Verdugo
ART DIRECTION + LOGO DEVELOPMENT
VIDEO DIRECTION
Erin Anderson
CREATIVE DIRECTOR | ILLUSTRATOR
Creative leader with large corporation, venture-funded, and boutique agency experience. Proven track record in leading comprehensive brand refreshes and establishing effective creative design strategies that increase brand awareness and drive revenue.
Email ecanderson2386@gmail.com