Before sunsetting the program in April 2020, my primary role at Sephora was as Art Director for the Play! by Sephora team. In this role, I was able to create work for multiple channels: print, packaging, digital, and video.
The photos shown at the top are a series of acquisition ads we created for social media. We wanted to convey a sense of playfulness, and used bright colors (from our Play! brand palette) to draw attention in social media feeds.
For video, we would create 3 videos a month. One unboxing video that talked through all the products available that month, and two tutorial-type videos that would go more in-depth about specific products. My responsibilities for these videos included storyboarding, art direction for both the set and animations, illustrating the assets used for animation, and being present on set during the shoots.
The Play! by Sephora program relied heavily on illustration. The posters shown here were sent out to subscribers monthly. I both illustrated and art directed these posters over the course of my time as art director.
Finally, we also would create one-off assets as part of the effort to “surprise and delight” our subscribers. Shown at the bottom is a sheet of stickers I illustrated.
The photos shown at the top are a series of acquisition ads we created for social media. We wanted to convey a sense of playfulness, and used bright colors (from our Play! brand palette) to draw attention in social media feeds.
For video, we would create 3 videos a month. One unboxing video that talked through all the products available that month, and two tutorial-type videos that would go more in-depth about specific products. My responsibilities for these videos included storyboarding, art direction for both the set and animations, illustrating the assets used for animation, and being present on set during the shoots.
The Play! by Sephora program relied heavily on illustration. The posters shown here were sent out to subscribers monthly. I both illustrated and art directed these posters over the course of my time as art director.
Finally, we also would create one-off assets as part of the effort to “surprise and delight” our subscribers. Shown at the bottom is a sheet of stickers I illustrated.
PHOTO ART DIRECTION
VIDEO ART DIRECTION + ILLUSTRATION
ART DIRECTION + ILLUSTRATION
ILLUSTRATION
Erin Anderson
CREATIVE DIRECTOR | ILLUSTRATOR
Creative leader with large corporation, venture-funded, and boutique agency experience. Proven track record in leading comprehensive brand refreshes and establishing effective creative design strategies that increase brand awareness and drive revenue.
Email ecanderson2386@gmail.com